We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Golden Week?

Jessica Ellis
By
Updated May 23, 2024
Our promise to you
WiseTour is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseTour, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Golden Week is a collection of Japanese holidays that span between 29 April and 5 May each year. Many companies give employees the entire week off, and it is often devoted to tourism and worldwide travel. Along with Japanese New Year and the Obon Festival, Golden Week is one of the longest holiday periods in Japan.

In 1948, a law was passed declaring nine annual Japanese state holidays. The Emperor’s birthday, Constitution Memorial Day, and the Boy’s Festival were all within a week of one another. Because of consecutive days off, leisure activities all increased revenue dramatically during this holiday period. Because of its positive effect on moviegoing revenue, the director of a film company dubbed the week “Golden Week” after a Japanese radio term for the hours drawing the most listeners.

Until 1988, 29 April was celebrated as “Emperor’s Birthday” for the reigning emperor, Showa. After his death, the holiday was renamed “Greenery Day.” On this day, Japanese citizens are supposed to enjoy nature by visiting woods, gardens and mountains. In 2007, 29 April was again renamed “Showa Day” in memory of the emperor, while Greenery Day was moved to 4 May.

Constitution Memorial Day, held on 3 May, is in honor of the signing of the 1947 Constitution of Japan. In honor of the day, legislative government buildings are open to the public, the only time in the entire calendar year. Citizens are meant to use this day of Golden Week to reflect on democratic ideals, and a 21st century tradition is extensive editorials printed about controversial government subjects.

Boys' Day, also referred to as Children’s Day, is the May 5th celebration of children and gratitude to their mothers. Families hang colorful carp-shaped kites and banners, one for each child. Boys are given special samurai dolls that represent famous legendary heroes. Kashiwamoshi a sweet, filled rice cake, is a customary food on this day.

A common practice during Golden Week is to take vacations to popular tourist destinations. Hawaii, Los Angeles, San Francisco and Seattle all experience Japanese tourism spikes in the beginning of May due to Golden Week. Some families choose to remain in Japan, but travel to traditional inns, called ryokan and seaside resorts.

Golden Week is a wonderful time to visit Japan. The nation takes on a carnival appearance for the many festivals, and it gives the tourist a chance to experience several different customs and rituals. The traveler should book well in advance, however, as travel pricing increases in anticipation of the holidays, and hotels tend to be more crowded during this time.

WiseTour is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Jessica Ellis
By Jessica Ellis , Writer
With a B.A. in theater from UCLA and a graduate degree in screenwriting from the American Film Institute, Jessica Ellis brings a unique perspective to her work as a writer for WiseTour. While passionate about drama and film, Jessica enjoys learning and writing about a wide range of topics, creating content that is both informative and engaging for readers.

Discussion Comments

Jessica Ellis

Jessica Ellis

Writer

With a B.A. in theater from UCLA and a graduate degree in screenwriting from the American Film Institute, Jessica Ellis...
Learn more
WiseTour, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseTour, in your inbox

Our latest articles, guides, and more, delivered daily.